Wedding videography is a powerful medium that allows you to relive the magical moments of your special day. With the rise of social media platforms, sharing your wedding video has become easier than ever.
In this blog, we will explore effective strategies to showcase your wedding video on social media, ensuring that your cherished memories reach a wider audience and evoke the same emotions you experienced on your wedding day.
Choose the Right Platform
Each social media platform has its own strengths and features. Consider the nature of your wedding video and the audience you wish to target. Instagram, with its visual focus, is ideal for sharing short clips or highlights.
YouTube, on the other hand, provides a more comprehensive platform for longer, full-length videos. Facebook and Twitter offer a mix of both, allowing you to share your wedding video alongside other content.
Optimize for Mobile Viewing
As a vast majority of social media users access platforms through their mobile devices, it’s crucial to optimize your wedding video for mobile viewing. Ensure that the video is formatted for vertical or square orientation, as this is more visually appealing on mobile screens.
Our videos are always delivered in 4k horizontal format– so if this is especially important to you, let us know about creating a specific social media highlight for you.
Additionally, pay attention to video quality and file size to maintain a smooth playback experience for viewers.
Craft a Captivating Thumbnail
The thumbnail is the first impression viewers will have of your wedding video on social media. Choose a high-quality image that represents a memorable moment or showcases the overall mood of your wedding. Add clear and concise text if necessary to provide any additional context.
We highly recommend that you use one of Becca’s photos from your gallery in your thumbnail- individual stills from a video- even one shot in 4k- will not translate as crisply as a true photograph.
Encourage Sharing and Engagement
Not every couple wants to share their wedding video- it can be hyper intimate when you consider audio. However, we’ve seen a rise in the number of people who want to share their entire day. Social media is all about interaction and engagement. This allows you to show this pivotal moment in your life to a much wider audience than you could even ten years ago. If you WANT your video to reach far and wide, encourage viewers to share with their followers either in the caption, or by including relevant hashtags.
Sharing your wedding video on social media is a wonderful way to extend the reach of your cherished memories. At RAA, we understand the significance of wedding videography and its impact on preserving your special moments. We are dedicated to capturing your love story and providing you with stunning videos that you can proudly share anywhere you wish!
If you’d like to chat about creating a video that is handcrafted for socials- let us know in your inquiry!
Still trying to decide where to go from here? Check out these blogs to help you learn more about the wonderful world of wedding photography and videography with Rebecca Ann Aesthetic
